Free Music Masterclass

Wired4Music X Royal Albert Hall
In Conversation

How to curate and create music culture

| Thursday 22 June 2017 | 11.30 – 15.00 |

Wired4Music and the Royal Albert Hall are teaming up for a free masterclass powered by London’s music network of people aged 16-25.

This event will explore how to create a buzz and hype around music projects and genuinely connect with audiences. Far from another ‘music industry panel’, this day is an open conversation between experts and Londoners in the early stages of their music careers. People of all levels of experience are welcome, whether you’ve been running a monthly club night and are getting ready to put on your first festival or about to record your first ever EP, this is a chance to ask the people just a couple of steps ahead of you how they work.

So come armed with questions to generate the conversation!

Please note this is an intimate masterclass, with around only 20 places and these are only available to people based in London aged 16-25. As they’re so limited, we’d like places to go to people who are able to be there for the whole day.

To apply for your free place, please see the info below.

11.45 AM

When two people sit down to talk about establishing a global music brand, you never know what they talk about. Building a following, annoying artists, logistical nightmares – who knows!?

Chris Lloyd | Wired4Music Member

Chris is a freelance radio/imaging producer working at BBC Radio 1, Radio 2, Asian Network and BBC Radio London. He also has written for NME, Uncut Magazine and Amazing Radio.

He has also worked Sofar Sounds (330,000+ subscribers) for over 3 years, starting whilst still a student, and now work as a concert booker and MC in the team organising up to 80 gigs in London each month, and as the creator/presenter of their radio show on Soho Radio.

Sofar Sounds

Founded in 2010 and based… all over the place. Sofar is an expanding network of artists and music lovers. Join us in creating a better way to discover live music. If you can get in. Sofar Sounds offers artists and music fans the unique opportunity to perform and experience intimate gigs in packed living rooms regularly. The movement is now going global with shows happening in London, New York, Los Angeles and over 300 other cities worldwide.



Speed is the key. In small groups, you will have 5 minutes with all of the expert mentors, you can either ask them about your own project or their job. This is your chance to ask an expert your one burning question. All of our expert mentors are just a couple of steps ahead of where most of our Wired4Music members are, so make the most of their experience and expertise!

Emma-Louise | Assistant Producer @ BBC Radio 1 & 1xtra

Emma-Louise works on specialist music shows and has been a Wired4Music member since the beginning. “I’m now lucky enough to spend most of my time at work listening to new tracks; I also book DJs, plan shows, write scripts and work closely with artists, labels and pluggers”

Joe Bartley | Creative Agent

Joe has works in talent and brand partnerships, connecting artists and public figures with global brands. Joe has experience of securing paid brand partnerships and opportunities, which enable people to continue their artistic careers.

Josh Savage | Independent Artist

With no management, publishing or record support to speak of, Josh has blazed a bright trail through the music industry, building a loyal fanbase one living room at a time, and his sprawling career has seen him supporting acts as diverse as Razorlight, Rizzle Kicks, Reverend and the Makers, Roll Deep, and even some acts with names that don’t begin with ‘R’ such as Benjamin Francis Leftwich, John Hiatt, Catfish & The Bottlemen & Ward Thomas. Josh Savage’s self-releases have been aired on BBC Radio 2, BBC Introducing and BBC 6 music and accumulated over 1.5 million plays on Spotify without PR representation. In 2015, Josh played 79 shows in 5 months with Sofar Sounds and in people’s homes across America and Europe (including the famous SXSW festival).

Kieran Yates | Music Journalist

Kieran is a freelance writer on music and politics for NME, The Metro and Dazed and Confused. She is the co-author of ‘Generation Vexed’ and is the co-host of The Guardian Music Weekly podcast.


As you’ll probably be feeling a little bit peckish at this point, the Royal Albert Hall will kindly provide some sandwiches for Lunch. This is also an opportunity to connect with the other people in the room.


Abbie McCarthy | Presenter @ BBC Introducing & Radio 1

Abbie McCarthy is a radio presenter and producer for BBC Introducing and BBC Radio 1. She also curates a monthly gig night in London called Good Karma Club, which showcases 3 new and exciting acts every single month. Abbie also DJs, playing at clubs and festivals around the world.

Antonia Odunlami | Music Editor @ gal-dem

Antonia Odunlami is gal-dem’s Music Editor and one of the resident DJs. Having started off working in music journalism with early work featured in Urban Development and First Ear, she has since gone on to appear on BBC 1Xtra and Rinse FM and co-hosted a monthly show on Worldwide FM.

+ Abbie & Antonia

David Kyle Payne | Session Musician

Professional bass player from London, who has played stages at Glastonbury, Reading and Lovebox festivals with artists such as Sigala, Karen Harding and Joe McElderry. As well as bass, David also plays synth and upright bass, works as Musical Director for various acts and writes and produces.

Jasper Morvridi | Marketing Executive @ Royal Albert Hall

Jasper is Marketing Executive at the Royal Albert Hall, taking care of the Beyond the Main Stage and Outreach programmes. He also co-runs a music website that puts on gigs and parties.

Ruby Savage | Label Manager @ Brownswood Recordings

Ruby Savage has worked for independent record labels since 2009 and is currently label managing Gilles Peterson’s Brownswood Recordings. Ruby’s experience in various positions within the music industry has given her a thorough understanding of (self) releasing independent music to a worldwide audience.

Sadie Sinner | Founder @ Cocoa Butter Club

Sadie is founder and curator of The Cocoa Butter Club, which gives a voice to The Other. Wrapped in your favourite Neo-Soul, RnB, Motown, Blues and Jazz songs, discover Burlesque, Sideshow, Spoken Word, Live Music, Voguing and more; as The Cocoa Butter Club proudly provides a platform for performers of colour are creating.



This is your chance to get an inside look at the Royal Albert Hall and see the inner workings of one of the country’s most iconic venues.



Be aged 16-25 and based in London

– Make sure you have signed up to Wired4Music:

– Email using the subject RAHTICKET with 100-150 words on why you would like a place at the masterclass by 9AM on Monday 8 June 2017.

** please note Wired4Music opportunities are for people aged 16-25 based in London**

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