On 30 August Wired4Music are taking over the iconic Hammersmith’s Eventim Apollo for an intimate music industry masterclass, designed to help you take your next step in music.

We will be welcoming a experts from across the music industry to answer your questions.

Take a look behind the scenes of live music through the eyes of industry professionals, from a stage designer who has worked with Beyonce & Jessie Ware, booking agents, managers, radio station managers, venue reps and more.

30 August | 12pm – 4pm


With only 30 total available places, this is a unique chance to join an intimate conversation and get direct advice on the next steps in your journey from music industry professionals.


Abbie McCarthy
Presenter for BBC Introducing & BBC Radio 1 and host, curator & promoter of Good Karma Club.
Abbie currently presents BBC Music Introducing in Kent and regularly covers shows on BBC Radio 1, most recently depping for Huw Stephens in the evenings, Phil Taggart on The Specialist Chart and Matt Edmondson at the weekends. As well as this, she has flown the BBC Introducing flag internationally, presenting a series of special shows on SXSWfm, ahead of the legendary music festival in Austin, Texas. As well as being mastermind behind Good Karma Club, a club night championing the hottest new bands around, Abbie has also hosted stages at BBC Radio 1’s Big Weekend, Glastonbury and The Great Escape.

Alice James
Technical Manager @ Eventim Apollo / Festival Director @ Bushstock Festival

Alice is currently Technical Manager at the Eventim Apollo, overseeing shows including Britain’s Got Talent, Mercury Music Prize, and Live at the Apollo amongst many others. Alice also works as a production manager and stage manager for festivals such as Reading, Download, Biggest Weekend, SXSW and Lovebox, as well as running new music festival Bushstock, in association with Communion Records. She also lectures on event management and production at BIMM, and has produced creative and technical productions for a multitude of brands and companies throughout her career, including producing the launch of South London venue Omeara. Throughout the last 10 years, Alice has also toured internationally as a tour manager and production manager, managed a recording studio and worked on the production team for Global Gathering, Wilderness and The Great Escape

Chloe Ward
Director of UK @ Independent Venue Week
Chloe is Director of UK for Independent Venue Week (IVW), a week-long celebration of independent music venues around the UK. IVW, now in its sixth year, shines the spotlight on these venues and celebrates the people that own, run and work in them with 7 days of live music. Chloe also co-founded CAN YOU CIC IT? a company running training, education and development events for young people interested in careers in the music industry. Chloe is also currently part of the team who look after the bookings for the 100 Club. Chloe’s previous experience includes working as a creative production manager and artist liaison at music festivals and production assistant at various music award ceremonies.

Jed Skrzypczak
Freelance Creative Director
Jed is a visual artist who specializes in the design and art direction for live music and visual performances.
Formerly assisting on many different projects for artists like Beyonce, The Weekend, Adele. Jed has recently started his own practice and has already created sets for Jorja Smith, Jessie Ware, LANY and more.

Joshua Schuermann
Music Lawyer @ Briffa
Joshua is a solicitor who works with musicians, managers, producers, and labels, frequently advising on contractual issues as well as disputes and litigation. In addition to clients from the music industry, he advises on all areas of Intellectual Property law with a particular focus on clients from the arts, media and fashion industries. Joshua grew up in Paris, where he worked as a professional session musician (percussions and drums), and as a production assistant for a music production company.

Niccy Logan
Radio Station Manager @ Transmission Roundhouse
Nicole ‘Niccy’ Logan, is a born Londoner with Brummie roots, a proud graduate of the Brit School and currently Station Manager of newly launched internet station Transmission Roundhouse, the home of radical talk radio, podcasts and specialist music for under 30s, powered by the Roundhouse, Camden. She is also a freelance audio documentary maker, artist manager and live events producer, who’s work focuses on creating welcoming environments for QTIPOC people and their co-conspirators across all artistic disciplines.

Robin Shaw
Director & Creative Director @ Warm Street

Sadie Sinner
Founder & Curator @ The Cocoa Butter Club
As a velvet-toned songbird or powerhouse of a host, “a bad girl with a good voice and a lot of loving to give…”, Sadie Sinner is a creative force! Founder and curator of The Cocoa Butter Club, Sadie performs a seamless repertoire bursting with the RnB, Blues, Jazz, Motown, Funk and Neo-soul that raised her. Sadie brings entire rooms to their feet- her vocals and vibe, compelling them to dance the night away!


Full details TBA

To secure your place, please email approx 100 words on why you’d like to attend to adem@sound-connections.org.uk using the subject “MSTRCLASS” by 9am on Thursday 30 August.

Please note, you must be signed up to Wired4Music to attend.

Share This

Join Wired4Music

Want to be the first to hear about London music events, projects and opportunities? Sign up to our network for free.

Sign-Up Free